Layered Construction

Marsha

CHALLENGE

How do we ensure that our boards are more distinguished from the competition.

SOLUTION

To clarify that a board is more than a laminated piece of wood, the kiteboards have been ‘pulled apart’.
This exploded view reveals more insight into the construction of a kiteboard and thus also the differences between the boards.

RESULT

A tool in the form of a visual story for the sales story of both the representatives and the salesperson, which led to better sales figures.