ABOUT

Marsha van Rooijen

Experience
12 Years

Currently
Legal Design Specialist

Contact
E-Mail | LinkedIn



EXPERIENCE

De Brauw Blackstone Westbroek

LEGAL DESIGN SPECIALIST

2019 – Present
  • Designed and rolled out the Visual Identity and guidelines which consist of:
    • Corporate Identity including all templates for all means of communication
    • Icon set, infographic and illustration style unique to De Brauw corporate Identity
  • Designed various infographics to either support legal matters such as court cases or as explanatory visuals for clients.

  • Creator and lecturer of the
    • ‘Design your Thinking’ workshop for lawyers and
    • ‘Introduction to Legal Design’ presentation.
  • Mentor and coach to the design team.

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AkzoNobel

DESIGN MANAGER

2018 – 2019
  • Designed the visual identity for AkzoNobel Specialty Chemicals
  • Designed the identity for the events ‘100 Years Salt’ and ‘Imagine Chemistry’ events
  • Managed and designed the company’s main global communication resources
  • Responsible for rolling out the identity and the guidelines to all regions
  • Responsible for art direction and design advise on a global level
  • Provided design support to all regions

SENIOR DESIGNER

2016 – 2018
  • Designed the internal comms toolkit for the Colour Futures Campaign
    (Including the Colour of the year campaign for the Flourish group – Dulux/Flexa)
  • Responsible for the design and roll out of the global site branding of AkzoNobel. The brandings main goal was to bring pride to the sites by focusing on the values “Winning together”and ‘Everyday Essentials’.
  • Supporting the Internal comms. department on various internal and digital campaigns, events and the quarterly results.

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SELF EMPLOYED DESIGNER

2013 – 2016
  • Visual/infographic design for a public transport bidding, Toon reclame/Syntus
  • Showcase identities, Balletschool Zeewolde
  • T-shirt designs, Bamboo Skateboards
  • Visual identity and magazine, Er is Genoeg
  • Icon design, vehical branding, Krijnen E-Solutions
  • New recruitment materials, Steunpunt Zeewolde
  • Planner, Paper Works
  • Brochures and invites, Rob Peetoom Kappers
  • Visual identity, Beach Ameland

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JOBE SPORTS

INTERIM GRAPHIC DESIGNER

2015
  • Designed the new packaging identity including hangtags
  • Designed the product sales catalog
  • Designed website visuals
  • Created and wrote the Visual identity manual
  • Created and wrote the packaging guidelines

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BRUNOTTI EUROPE BV

LEAD GRAPHIC DESIGNER

2010 – 2013

Resposible for the concepting, design and roll out off:

  • The new brand identity
  • Seasonal Image books and catalogues
  • Seasonal collaterals such as advertisement grids and POS
  • Clothing hang tags
  • School stationary and supplies
  • Artworks for kiteboards and related items

Supervision, motivation and guidance interns.
Project management

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CRAGT CREATIE EN COMMUNICATIE

GRAPHIC DESIGNER

2008 – 2010
  • Won the ‘Centrum Jeugd en Gezin design pitch
  • Implemented this design for vraious locations in the Netherlands
  • Corporate magazine design for Avioland, Brabant Water, Cegelec and Huis en Erf
  • Packaging design for Neerlandia banket and Smaak Geheimen
  • Visualisation of the key values of AUV Veterinary Services,
  • Various municipality related projects

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TETRAPAK BENELUX

CREATIVE DESIGNER

2007 – 2008

Concept development and design implementation of carton packages for liquid food and beverages.

Clients:

  • Alpro Soya
  • Baarsma Wines
  • Fruity King
  • Healthy People
  • Hema
  • Konings/Trudo
  • Nike
  • Royal van Namen
  • Sara Lee
  • Vlaamse Maatschappij voor Watervoorziening
  • WWF


EDUCATION

Post St. Joost

MFA – GRAPHIC DESIGN

2005 – 2007

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Academie Minerva

BA – GRAPHIC DESIGN

2000 – 2005

INDEPENDANT COURSE WORK

SRM

NIMA-B IN ONE DAY

2018

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Future Learn/SISU

INTER CULTURAL COMMUNICATION

2016

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Vind Je Klant

MARKETING AND ENTREPRENEURSHIP

2013

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Competence Factory

TIME MANAGEMENT

2007

LANGUAGES

Dutch – Native
English – Second
German – Sufficient