AkzoNobel SC Identity

Marsha

CONCEPT

We have chemistry

The main shape is the hexagon, derived from molecular models in chemistry. The hexagon represents connection: elements combining to form a new product. Each hexagon can be seen a sa building block or component needed to achieve a result.

The triangle comes from the angle of the hexagon. Two triangles overlapping create a ‘reverse’/ white space hexagon. The overlap emphasizes the idea of connection, creating a whole which is more substantial than its component parts.

DETAILS

  • Corporate identity
    • Logo restyling
    • MS Office templates
  • Grids / templates:
    • Posters,
    • Brochures,
    • Fact sheets,
    • Banners
  • Corporate identity manual